Everything from this point forward is about you — your income, your growth, your time.
We built AXEN to be the brokerage we always wished existed. One that pays you what you're worth, gives you real support so you're not figuring everything out alone, and stays out of your way so you can actually run your business.
This onboarding guide walks you through everything — your tools, your Deal Desk team, your marketing playbook, and how to start making money immediately. Don't just skim it. Go through it step by step, and by the end of your first week, you'll be fully operational.
We're here for you. Let's get to work.
— Chase Lance, Co-founder
Most brokerages take a big cut of your commission and give you a logo, an email address, and not much else. You're left figuring out your own tech, your own marketing, your own transaction management — and paying for the privilege.
AXEN was built to fix that. We designed a platform where agents keep more of what they earn, get real operational support from day one, and have access to tools and systems that actually help them close more deals.
We're not a traditional brokerage. We're an operating platform — with lending, title, insurance, home warranty, education, and a full tech stack built around one idea: your success should come first.
Flat fee per closing. Low annual cap. No percentage splits. Once you cap, you keep 100%.
Deal Desk handles your contracts, deadlines, and coordination so you can focus on clients, not paperwork. Live support everyday.
CRM, IDX website, geofarming, AI-powered marketing, Google Workspace, transaction software & so much more.
Build a team and earn from their production across 5 levels. 100% of closing fees are paid back to agents.
The admin fee can be covered by the client or vendors. You keep your money where it belongs.
Hiring, training, compliance, legal, E&O insurance — that's on us. You focus on selling. We assume the liability.
Your name, your logo, your identity. We integrate behind the scenes to support your business, not replace it.
Most brokerages make money one way: your split. AXEN is built with multiple profit centers so we don't need to squeeze agents to survive. That's why we can offer more and charge less.
Beyond your commissions & revenue share, you have access to mortgage, title, insurance, home warranty & more affiliate income.
Orientation, expectations, and everything you need to hit the ground running.
- Professionalism in all client and team interactions
- Timely communication (respond within 24 hours)
- Adherence to compliance and ethical standards
- Active participation in team meetings and training
- Consistent use of AXEN systems and tools
- Commitment to your personal growth and production goals
- Full brokerage support and mentorship
- Access to cutting-edge tools and technology
- Marketing and branding assistance
- Transparent commission and fee structure
- A collaborative and encouraging team culture
- Ongoing training, coaching, & professional development
At AXEN, clear and professional communication is the foundation of our team culture. Here's how we stay connected and aligned.
Primary tool for day-to-day team communication. Use for any agent or broker support questions.
Used for formal communication, client correspondence, and document sharing. Respond within 24 hours.
Used for time-sensitive updates and quick team coordination. Keep notifications on during business hours.
Weekly virtual or in-person meetings. Attendance is expected. Agendas shared in advance.
Respond to broker and team messages within 24 hours. Client messages within 2 hours during business hours.
Always communicate with respect, clarity, and positivity — whether with clients, partners, or teammates.
Your go-to people at AXEN. Don't hesitate to reach out — we're here to support you.
Note: Jumping on the LIVE Agent Support Zoom is your best course of action to get immediate answers/resolution.
A roadmap to get you set up, connected, and closing.
- Complete onboarding paperwork
- Set up CRM and tech tools
- Join FB and team group chats
- Review this onboarding guide in full
- Schedule intro call with your Upline
- Complete CRM setup walkthrough
- Explore your AXEN agent website
- Review deal desk process and forms
- Familiarize yourself with the Tech Stack Video Trainings
- Set up all social media profiles
- Claim and optimize Google Business Profile
- Begin posting content (use Social AI)
- Reach out to your sphere of influence
- Submitting Client Rep Agreements & Purchase Agreements to Deal Desk
- Attend your first AXEN Immersion
- Set 90-day goals with your Upline
- Start Building your 5 Level Team
Stay in the loop — these are the events and touchpoints that keep our team aligned and growing.
Every Wednesday at 9AM PDT. Company Updates and Tips to Win in Today's Market.
Every Tues-Thurs at 11AM PDT. Orientation, Deal Desk, Business Toolkit.
Monday-Friday from 8AM-6PM PDT. Get real-time answers from the support team.
Monthly Agent Masterminds focusing on you to developing your skills in-person with the team.
Every Tuesday at 12PM PDT. Learn How to Recruit & Develop Agents for your 5 Level Downline.
Every Mon (5P), Wed (4P) & Thur (3P) PDT. For agents looking to discover how AXEN can benefit their real estate business.
All events are added to the AXEN shared calendar. Plus Found Here: https://axenrealty.com/live-support
These initial actions will ensure a smooth transition and set you up for immediate success at AXEN Realty.
Complete the necessary paperwork. Contact your state broker to transfer license.
Define your initial objectives and vision for your business with our structured goal-setting tool.
Connect with your fellow agents and the AXEN team on our exclusive Facebook group for collaboration and support.
Provide your professional headshot and a brief bio for your AXEN profile and marketing materials.
Share your exciting news with a "Just Joined" post on social media to announce your move to AXEN Realty!
Get connected to the essential platforms and tools that power your success at AXEN Realty. Ensure you have access to each of these crucial systems:
Your professional communication hub. Access all necessary Google applications.
Manage your leads, contacts, and client relationships, alongside your personalized AXEN website.
Streamline your transaction management, document signing, and compliance. Essential for all deals.
Access our proprietary database for market insights, property data, and client information.
Leverage our integrated marketing tools to promote your listings and build your brand.
Your dedicated portal for training, onboarding, resources, FAQs and more.
Keep all your essential platforms readily accessible and secure your login credentials.
Sync your calendar with AXEN's to stay informed about training, meetings, and important dates.
Follow these simple steps to successfully log into your AXEN Realty Google account.
Locate the email containing your login credentials and temporary password. (sent to your personal email)
Go to mail.google.com or accounts.google.com in your web browser. (use Google Chrome)
Use your provided AXEN email address (e.g., yourname@axenrealty.com) and the temporary password to sign in.
Follow the prompts to create a new password. Enroll in 2FA. (2-factor authentication with your phone #)
Once logged in, take time to familiarize yourself with Gmail, Calendar, Drive, and other essential Google tools.
Follow these steps to navigate to our shared AXEN Google Drive.
Start by opening Google Chrome browser and navigating to Google Drive to ensure optimal performance.
From your Google Drive, locate and click on the Shared drives folder in the left-hand navigation panel.
Find and click on the AXEN Success Center folder to access our central repository of information.
Inside the Success Center, open the 0. Start Here folder, then proceed to the 1. Agent Onboarding folder.
Your go-to contact list for orientation necessities.
Streamlined transaction team that empowers you to focus on building relationships & closing deals.
A transaction from signed contract to closing day — here's the full journey.
Both parties sign. Earnest money deposited. TC notified immediately.
Title company opens escrow. Buyer's lender orders appraisal. Inspection period begins.
Buyer completes inspections. Negotiate repairs or credits if needed.
Lender orders appraisal. If value comes in low, renegotiate or buyer covers the gap.
Lender processes the file. Underwriting reviews all documents. Conditions cleared.
Lender issues CTC. Final walkthrough scheduled. Closing disclosure sent to buyer.
Buyer signs loan docs. Funds wire. Title records. Keys handed over. 🎉
Your Complete Transaction Coordination Solution
Comprehensive checklist management ensuring nothing falls through the cracks from initial contact to final closing.
Proactive monitoring of all critical dates and contingencies to keep your deals moving forward smoothly.
Dotloop loop creation, document organization, and ongoing file management and upkeep for total clarity.
Professional coordination with clients, cooperating agents, lenders, title companies, and escrow officers.
Detailed client update emails keeping everyone informed and reducing your communication burden.
Expert preparation of offers, listing agreements, pending documents, and all transaction paperwork.
Complete file archiving and compliance documentation for your protection and peace of mind.
Know your lane — and trust the team.
- Negotiate the Contract Terms
- Submit Complete Information Upfront
- Set Clear Client Expectations
- Communicate Timeline Changes
- Negotiate repairs and credits
- Attend the closing
- Prepares the Contracts for your Offers
- Open escrow and coordinate with title
- Track all deadlines and contingency dates
- Collect and organize all required documents
- Communicate with lender, title, and escrow
- Send reminders for upcoming deadlines
- Ensure compliance with brokerage requirements
- Prepare the file for broker review and closing
When in doubt, ask your TC. They are your transaction lifeline.
Every transaction requires a complete file. Here's what you need, where to find it, and how to submit it.
All forms are available in Skyslope. Contact your TC if you're unsure which form to use.
Compliance protects you, your clients, and the brokerage. These are non-negotiable.
All transaction documents must be uploaded within 48 hours of contract execution. Late submissions will be flagged.
Agency disclosure must be provided to all parties before any representation begins. No exceptions.
Dual agency must be disclosed and agreed to in writing by all parties before proceeding.
EMD must be deposited within the timeframe specified in the contract. Never hold EMD personally, nor does AXEN Realty hold EMD.
All marketing materials must include your license number and brokerage name per state law.
Listings must be entered accurately and updated promptly. Incorrect MLS data can result in fines.
- Missing signatures on disclosures
- Incorrect or missing dates on contracts
- Submitting incomplete files
- Using outdated forms
- Advertising without required disclosures
If you're ever unsure about compliance, ask before you act. It's always easier to prevent an issue than to fix one.
Missing a deadline can kill a deal. Know these dates cold.
All deadlines should be tracked in your transaction management platform. Your TC will send reminders, but the responsibility is yours.
And How Deal Desk Prevents Them
Prevention: Proactive deadline tracking with automated reminders keeps all parties aligned to avoid any confusion.
Prevention: Comprehensive checklists ensures all required disclosures are obtained.
Prevention: Systematic document review and verification process catches missing signatures early.
Prevention: Professional and consistent communication with all parties to transaction.
Prevention: Expert compliance management ensures every file meets regulatory code & minimizes your liability.
Prevention: Regular, clear updates keep clients informed and confident throughout the entire transaction process.
Prevention: Proactive communication with title & other parties to get EMD receipt before EMD window ends.
Prevention: Ensuring every legal requirement is accounted for prior to closing, so you paid on time.
The tools, platforms, and partnerships that power your AXEN business.
Maximize your impact and efficiency by structuring your day around the powerful 80/20 Principle. Dedicate your prime hours to high-leverage activities.
This dedicated block is for strategic growth, not daily tasks. Focus on activities that improve your long-term success:
- Improve processes and systems
- Planning and goal setting
- Professional development and learning
- Strategic marketing development
These are your client-facing hours, driving direct revenue and building relationships:
- 1st Hour: Proactive marketing to generate new clients. (buyers/sellers)
- 2nd Hour: Dedicated (conversion) lead follow-up and appointment setting.
- Go on buyer, seller and rental appointments.
- List and show properties.
- Write and submit offers; put deals together.
- Actively seek new referrals.
- Follow up for 5-star reviews.
- Introduce agents to AXEN Realty for Revenue Share.
By consistently prioritizing "work on" vs. "work in," you build a sustainable and highly profitable real estate career at AXEN.
Seven key metrics to monitor for consistent growth and income at AXEN Realty. Focus on these activities to drive your business forward.
The initial step in client engagement, indicating active buyer interest and progress.
A direct indicator of converting client interest into concrete transactional steps.
The critical milestone of securing a transaction, moving closer to closing and commission.
Expanding your client base by successfully onboarding new buyer clients.
Growing your listing portfolio by bringing new seller clients into the AXEN family.
Building your reputation and credibility through excellent service and client satisfaction.
Contributing to the growth of the brokerage community and unlocking potential revenue share.
Regularly tracking these metrics will help you identify areas of strength and opportunities for improvement, ensuring a successful career with AXEN Realty.
Your CRM (Customer Relationship Manager) is the engine of your business. It's where you track every lead, manage every follow-up, and build the relationships that turn into closings.
Lofty is our brokerage provided platform for managing contacts, leads, and follow-up sequences.
Centralizes all your leads in one place, automates follow-up, and gives you visibility into your pipeline at all times.
Log every new contact, set follow-up tasks, update lead status after every interaction, and review your pipeline each morning.
Website leads, referrals, open house contacts, sphere of influence, and referral platform leads.
Use the CRM dashboard to track your conversion rates, pipeline value, and activity metrics.
Your CRM is only as good as the data you put in. Make it a daily habit.
Get your account ready in your first week. Follow these steps to hit the ground running.
Go to https://lofty.com/. Use your AXEN email to login. Check your inbox for a verification email to get access.
Add your Profile Information. Select your website subdomain and associated MLS(s). Build Database (details in step 3)
Export your existing contacts from your phone or email as a CSV file. Upload the file using the "Import Contacts" feature. Tag contacts by source (sphere, past client, referral, etc.).
Download the Lofty Mobile App on your smart phone. Ensure you login on your device & turn on notifications to ensure nothing is missed.
Add your MLS Agent ID. Link all of your social media pages in the Marketing: Social Agent. Complete all setting info.
Navigate to the Video Library and watch Kickstart your CRM journey. Then watch 1 video / day & utilize tools afterward.
Note: Need help? Contact Lofty Support at support@lofty.com or 855-981-7557 or watch tutorial videos in the library.
Every AXEN agent gets a personalized website — your digital home base for leads, listings, and your brand.
Your site is live at [YourName].axenrealty.com. It includes your bio, headshot, listings, and contact form.
Log in to the agent portal at axencrm.com. Update your bio, headshot, featured listings, and contact details.
IDX listing search, lead capture forms, active and sold listings, testimonials section, and blog/content area.
When a visitor fills out a contact form or saves a search, you'll receive an email notification and the lead is automatically added to your CRM.
Your page is optimized for local search. Keep your bio updated with your city and specialty keywords to improve your ranking.
Contact support@lofty.com or navigate to Marketplace to request custom changes or additional features for your page.
These are top referral companies to help you grow your business beyond your sphere. They will send you leads (buyers, sellers) and you only pay IF it becomes a closing. The referral fee can range from ~5-30%.
Register for each Referral Company below (individually)
- Respond within 5 minutes of receiving a referral
- Log the lead in your AXEN CRM immediately
- Provide updates to the referral source as required
- Pay the referral fee at closing — this is a contractual obligation.
At AXEN, your earning potential goes beyond your own closings.
Our revenue share model rewards you for growing the AXEN team. When you refer an agent who joins AXEN and closes deals, you earn a of the brokerage's profit — at no cost to the agent.
Agent A joins AXEN and starts closing deals.
AXEN earns its brokerage split from Agent A's transaction.
You receive $100 or $200 of AXEN's portion — automatically, every time Agent A closes.
Recruit more agents, earn from more closings. Your revenue share grows with your network.
- Revenue share is paid monthly
- No cap on how many agents you can recruit
- Revenue share continues as long as the agent is active at AXEN
- Revenue share pays based on producing agent's plan
Best for <12 deals/year
Includes all tools + support to maximize net as a solo agent
+ Full Tech Package
+ Deal Desk: TC support
+ Revenue Share & Team Building
Best for >12 deals/year
Includes more in-person conferences to scale faster
+ Stock
+ High Level Masterminds
+ Reverse Sign-on Bonus
Key Detail: You earn revenue share based on producing agent's pay plan not dependent on upline's plan.
The Catalyst - You Just Started
The Builder - You Can Duplicate
The Architect - You Create Leaders
The Empire - Your An Organization
The Multiverse - Your A Force Multiplier
Revenue share rewards agents who help build + grow the AXEN community. 100% of your closing fee goes back to agents.
AXEN has vetted and partnered with top local vendors so you can confidently refer your clients.
Access competitive interest rates, helping your clients secure more affordable financing.
Offer a wide range of mortgage options, catering to all client needs from conventional to specialized programs.
Benefit from an expedited loan process, quicker approvals and smoother transactions for your buyers.
Two pathways to earn revenue from the purchase, refinance or HELOC loans that your clients get.
As an AXEN agent, you gain access to Agenta Title, our preferred title company, dedicated to streamlining your transactions and enhancing client satisfaction.
Benefit from a dedicated team that prioritizes clear communication and a smooth closing experience for every client.
Provide your clients with clear, upfront fee structures and competitive rates, fostering trust and predictability.
Leverage cutting-edge technology and marketing resources to educate clients and simplify the title process.
On average, clients save 29% (or $481.24) annually compared to market rates.
Access quotes from a vast network of top-rated national insurance providers, all in one place.
Proactive insurance solutions help avoid common delays, ensuring smoother and quicker transaction closings.
Policies are re-shopped at every renewal to continuously pass on the best possible savings to your clients.
Minimizes post-sale stress from any unexpected repair costs on major systems and appliances after closing.
Get repairs completed on your schedule. Work with contractor of your choosing that you trust.
Helps prevent last-minute deal complications due to inspection-related repair issues given coverage.
Post sale legal protection on listings for 2 years. Prevents post-sale headaches when systems break.
Your brand is your business. Let's build one that attracts, converts, and lasts.
In real estate, people don't just hire a brokerage — they hire YOU. Your personal brand is what makes you memorable, referable, and irreplaceable.
82% of consumers say they're more likely to trust a company or agent with a strong personal brand.
Agents with consistent online presence generate 3x more inbound leads than those without.
Your brand works 24/7 — even when you're not.
Referrals increase when people can easily find and share your online presence.
A strong brand lets you charge your worth and attract the clients you actually want to work with.
The agents who invest in their brand early build businesses that sustain themselves. Start now — even imperfect action beats perfect inaction.
To cultivate a strong and cohesive professional image, it's crucial to establish a consistent brand identity across all platforms. This not only prevents a scattered appearance but also significantly boosts trust and SEO signals.
Utilize one exact Name, Address (or "service area"), Phone, and Site URL everywhere.
Maintain the same headshot, description, logo, email, and service areas across all your online profiles.
High-resolution, smiling, and business casual for a welcoming first impression.
A simple, real estate-themed design; easily created via tools like Canva.
Select colors that reflect your brand, e.g., blue for trust, green for growth.
Craft a concise statement: "Dedicated real estate agent serving [City, State]. Helping families find their dream homes since [Year]."
Ensure clear display of your phone, email, website URL, and social handles (e.g., @YourNameRealtor).
Update your professional headshot and logo to meet current standards.
Draft a compelling 100-150 word bio, highlighting your experience, specialties (e.g., luxury, first-time buyers), and any testimonials.
Ensure all online profiles use the same username/handle (e.g., @YourNameRealEstate).
Always use your professional email address (i.e., name@axenrealty.com) for all business communications.
Before you post a single piece of content, make sure your foundation is solid.
- Claim & verify your Profile Here
- Phone, email and website added
- Professional headshot uploaded
- Similar to Google Profile but less traffic
- Import from Google to Bing Here
- Add keywords in description
- Monitor for reviews and updates
- Claim Profile Here
- Complete Profile: headshot, bio, contact info, license
- Past sales added (ensure # is correct & AXEN affiliation)
- Specialty and service areas listed
- Claim Profile Here
- Complete Profile: headshot, bio, contact info, license
- Past sales added (ensure # is correct & AXEN affiliation)
- Specialty and service areas listed
- Claim Profile Here
- Complete Profile: headshot, bio, contact info, license
- Past sales added (ensure # is correct & AXEN affiliation)
- Specialty and service areas listed
- Complete Profile: Headshot, Bio, contact info, MLS ID
- Set Your subdomain; name.axenrealty.com
- Add your Agent Website across all Business Pages
Note: "Consistency is key — use the same headshot, name format, and bio across all platforms."
Before you post a single piece of content, make sure your foundation is solid.
- Create Business Page Here
- Add bio, cover & profile photo, services & contact info
- Complete about section
- Personal Profile updated with current role at AXEN Realty
- Business Page created Here
- Add bio, cover & profile photo, services & contact info
Create Your Profile Here
- Add bio, cover & profile photo, services & contact info
Note: Handle should be professional & consistent (e.g., @YourNameRealtor)
Your Google Business Profile (GBP) is often the first interaction potential clients have with you online. Optimizing it is crucial for local SEO and building trust.
- Claim & verify your business name (e.g., 'Jane Smith | AXEN Realty').
- Go to business.google.com. Use your real AXEN Realty business name (e.g., 'Jane Smith | AXEN Realty'). Avoid keyword stuffing like "Best Realtor in Miami" as Google's 2026 algorithm is stricter on enforcing official naming.
- Choose the right primary category
- Choose 'Real Estate Agent' as primary category. For secondary categories, add specific niches like "Real Estate Consultant" or "Commercial Real Estate Agency."
- Set your service area
- Define the cities, zip codes, and neighborhoods you serve. Remove your street address if you work from home.
- Add your phone number
- Use a local number, not a toll-free one. Ensure it matches your website and all other profiles.
- Add your website URL
- Link to your personal AXEN Realty agent site or your own website.
- Set your business hours
- Set hours you're available for calls/showings. Update for holidays or schedule changes.
- Link Social Media
- Link your Instagram, LinkedIn, and Facebook profiles directly in the GBP dashboard to reinforce brand authority.
Your Google Business Profile (GBP) is often the first interaction potential clients have with you online. Optimizing it is crucial for local SEO and building trust.
- Write a compelling business description
- 750 chars max shown. Lead with what makes you unique, areas served, and specialties. Include keywords like 'AXEN Realty agent in [City]'.
- Upload a professional headshot
- High-res, well-lit, friendly photo. This is the first thing prospects see — make it count.
- Add your AXEN Realty logo
- Upload the official AXEN logo as your secondary image for brand recognition.
- Upload 10+ high-quality photos
- Include property photos, neighborhood shots, team photos, open house images, and behind-the-scenes content. Upload at least 5-10 high-resolution photos of your recent listings.
- Geotag images
- In 2026, geotagging your photos is critical. Taking photos on-site with location metadata helps Google associate you with that specific neighborhood.
- Upload short-form videos
- Upload "Property Walkthrough" videos or "Market Updates" (under 30 seconds) to feed into Google's immersive mobile layout.
- Action Shots
- Include photos of you at closings or meeting with clients to humanize your brand.
- Add a cover photo
- Use a branded image — a signature listing, local landmark, or custom graphic with your tagline.
Your Google Business Profile (GBP) is often the first interaction potential clients have with you online. Optimizing it is crucial for local SEO and building trust.
- List all your detailed services
- Don't just list "Real Estate." Add specific services like: Buyer Representation, Seller Representation, First-time homebuyer consultation, Luxury property listings, Market Analysis, Home Valuation, Relocation Services, etc.
- Add service descriptions
- Write 2–3 sentences (for each service explaining your process and what clients can expect.)
- Include Products
- Use this section for things like free home valuations, buyer consultations, or neighborhood guides.
- Ask every closed client for a review
- Send a direct Google review link within 48 hours of closing. Make it easy — text or email the link.
- Respond to every review (Keyword-Rich)
- Respond to every review within 24–48 hours. Naturally include the neighborhood and service (e.g., "Glad I could help you with your home sale in [Neighborhood]!"). Thank positive reviewers by name. Address negative reviews professionally and offer to resolve offline.
- Aim for 2-3 new reviews per month
- Consistency matters more than volume. A steady stream of recent reviews signals active business.
- Post weekly updates (1-2 times / week)
- Share new listings, open houses announcements, market stats, client testimonials or neighborhood highlights. Consistency keeps your profile active.
- Use the 'Event' post type
- Promote open houses with date, time, and address. These show prominently in search results.
- Use the 'Offer' post type
- Promote free home valuations, buyer consultations, or seasonal incentives.
- Add CTAs to every post
- Use buttons like 'Learn More,' 'Call Now,' or 'Book' to drive action from every post.
- Include images in every post
- Posts with images get significantly more engagement. Use branded templates for consistency.
Your Google Business Profile (GBP) is often the first interaction potential clients have with you online. Optimizing it is crucial for local SEO and building trust.
- Seed your Q&A section
- You can ask and answer your own FAQs (e.g., "Do you offer free home valuations?"). This helps Google's AI (Gemini) provide instant answers to potential clients. Pre-populate with FAQs: 'What areas do you serve?', 'Do you work with first-time buyers?', 'What are your fees?'
- Monitor and answer new questions
- Check weekly. Unanswered questions look bad. Prompt, helpful answers build trust.
- Enable GBP messaging
- Turn on GBP “chat/messaging” feature. Response time is a ranking factor; aim to respond within minutes. Set up auto-replies for after hours.
- Audit your profile monthly
- Check for accuracy: hours, phone, photos, services. Google sometimes edits profiles without notice.
- Track performance using GBP Insights
- Monitor searches, views, calls, direction requests, and website clicks. Adjust strategy based on data.
- Keep NAP consistent everywhere
- Your Name, Address, and Phone must match exactly across Zillow, Realtor.com, social media, and all directories. Inconsistent information can lead to profile suspension.
- Add new photos regularly
- Upload at least 2–3 new photos per month. Fresh visual content boosts engagement and search ranking.
- Stay active
- Google rewards active profiles. If you stop posting and updating, your visibility will decline.
SEO (Search Engine Optimization) is how people find you on Google — without you paying for ads.
SEO is the process of optimizing your online presence so Google shows your name and website when people search for a real estate agent in your area.
Make sure your Google Business Profile is complete and active. Add your city and neighborhood names to your website bio and blog posts. Get listed on Zillow, Realtor.com, and other real estate directories.
"[Your City] real estate agent", "homes for sale in [Your City]", "best realtor in [Your Neighborhood]", "sell my home in [Your City]". Use these naturally in your bio, website, and social media.
Ask every satisfied client for a Google review immediately after closing. Send a direct link to your Google Business Profile review page. Aim for 10+ reviews in your first 6 months. Respond to every review — positive or negative.
Every blog post, social media post, and video you create adds to your online footprint. Consistent content creation is the single best long-term SEO strategy.
You don't need to be everywhere — you need to be consistent where it counts.
Instagram (primary for real estate visuals and stories), Facebook (great for community engagement and ads), LinkedIn (professional network and referral source).
TikTok/YouTube optional but powerful for video content.
- Educational (market updates, buying/selling tips, mortgage info)
- Behind-the-Scenes (your day, open houses, new listings)
- Testimonials & Success Stories (client wins, before/after, reviews)
- Listings & Just Solds (new listings, price reductions, sold announcements)
- Personal Brand (your story, values, community involvement)
Instagram: 4–5x per week (mix of feed posts, stories, and reels)
Facebook: 3–4x per week
LinkedIn: 2–3x per week.
Stories daily if possible.
- Respond to every comment and DM within 24 hours.
- Engage with others' content — don't just broadcast.
- Use local hashtags and tag your city/neighborhood in every post.
- Batch your content creation once a week.
- Use Lofty's AI Social Agent for Creation & Scheduling.
- Repurpose content across multiple platforms.
Consistency builds recognition. Here's everything you need to show up professionally every time.
Standards: Clean background (white or neutral), professional attire, warm and approachable expression. Minimum resolution: 1000x1000px. Use the same headshot across ALL platforms.
Download the official AXEN logo. Do not alter colors, proportions, or fonts. Always include the AXEN logo on co-branded materials.
Pre-designed templates available in Marketing Folder. Templates for: new listings, just solds, open houses, market updates, and testimonials. Contact marketing@axenrealty.com
Use the AXEN-approved email signature template. Includes: your name, title, phone, email, website, AXEN logo, and license number. Contact marketing@axenrealty.com
Order through AXEN Store. Use the AXEN-approved template. Include: name, title, phone, email, website, license number, and AXEN logo.
Commissions, Brokerage Fees, Payout Timeline & Method
Understanding your commission structure so you always know what to expect.
Your commission split at AXEN is $500 [PRO Plan] or $1,000 [ELITE Plan] to AXEN. This applies to every transaction until you reach your annual cap.
A cap is the max amount you can pay to AXEN in a 12-month period. Once you hit your cap, you keep 100% of your commission for the remainder of the year.
Your annual cap is $6K [PRO Plan] or $12K [ELITE Plan]. Once reached, 100% commission for the rest of the year.
The cap resets on your anniversary date. After reset, your split returns to $500 or $1,000 / file until you cap again.
If you close a $500,000 deal at 3% commission = $15,000 gross commission.
- PRO Plan: You earn $14,500 and AXEN earns $500.
- ELITE Plan: You earn $14,000 and AXEN earns $1,000.
Know exactly what you're paying for — and what's included.
Here's exactly how and when you get paid after a closing.
The transaction closes and the title company or escrow officer disburses funds.
AXEN deducts applicable fees and calculates your net commission based on your pay plan.
The title company disburses commissions to the agent per the commission disbursement authorization (CDA).
Payment is issued at closing via check or wire.
- Who to Contact for Payment Questions: transactions@axenrealty.com
- Commission Disbursement Authorization (CDA): Must be submitted to the title company 3 days before closing.
Logins, Technology Systems, Preferred Affiliates & Support
Bookmark this page — everything you need to access your AXEN tools in one place.
Bookmark these sites — these will be used for recruiting, onboarding and developing your skills at AXEN Realty.
Your go-to contact list for every transaction. These vendors are vetted, reliable, and AXEN-approved.
Note: "This list is updated regularly. Check the AXEN shared drive for the most current version."
Your go-to people at AXEN. Don't hesitate to reach out — we're here to support you.
Note: Jumping on the LIVE Agent Support Zoom is your best course of action to get immediate answers /resolution.
The most common questions new AXEN agents ask — answered.
A: It depends on the state, confirm with your state broker.
A: The split is 10% on referrals & leases not to exceed $295.
A: Upload all documents to Skyslope immediately after contract execution. Notify the TC team in Lofty CRM to trigger the "Deal Desk" tag.
A: Contact your state broker before doing something you are uncertain of.
A: Through your AXEN website, CRM follow-up, referral platforms, your sphere of influence, open houses, and social media. Your uplines can help you build a lead generation plan.
A: Yes. Just ensure all agency disclosures are properly executed and any dual agency situations are disclosed and agreed to in writing. Confirm with state broker.*
A: Reach out to your state broker, transaction coordinator or upline.
A: Contact admin@axenrealty.com during your first week. Your site will be live within 3 days of joining.
A: Reach out to your upline to discuss the process or attend the Recruiting Bootcamp every Tuesday at 12PM.